Marketing Minute Ezine

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Marketing Advice, Support and Answers on Tap

Imagine:  Near-instant solutions to your marketing challenges, in-depth problem-solving sessions on common marketing dilemmas, and a wide-ranging marketing education that clues you in on smart ways to attract customers or clients and increase your profits.

If that sounds exciting to you, you're a perfect candidate for Marketing for More.  Marcia Yudkin, author of 6 Steps to Free Publicity and 10 other books, serves as the resident coach and mentor, with occasional assistance from one of her equally well-known marketing buddies.  

Everyone who's in business has at least one - usually several - little marketing concerns that feel really big because you have no idea how to tackle them.  Questions like:

• "I'm running myself ragged trying to do it all, but I'm afraid to give up control.  How can I begin to delegate?"

• "Prospective customers just don't 'get' what a great deal we're offering.  And maybe they don't even understand what we're selling.  Help!"

• "I thought our prices were high, but someone told us the other day they're too low.  How do we come up with the ideal pricing?"

• "The local paper recently featured two of my competitors, but when I contacted them, they just told me to buy some advertising.  What am I doing wrong?"

With a membership in Marketing for More, you get quick, reliable and creative answers.  You'll soon know how to solve your problem.  When you feel angry about a business setback, you have a caring group who help you respond constructively.  And any time of the day or night, you have a ready focus group whom you can ask for feedback on your latest inspiration. 

Indeed, Marketing for More provides you with targeted marketing ideas, coaching and feedback in a multitude of ways:

• Unlimited use of a members-only, password-protected discussion board to ask questions, solicit feedback, exchange ideas and seek resources to start or grow your business.  This means marketing advice, help and support on demand, with no need to make an appointment.  Learn from the interchanges around others' challenges as well as your own.  Participate as much you like, absorb the wisdom and creativity from the sidelines or come only when you need suggestions fast.

• Unlimited attendance at Feedback Feasts^TM - conference calls in which a member receives intensive feedback on a marketing dilemma or goal that may also be very relevant to you.  At least four of these will be scheduled per month, and more than that as the ranks of members grow. If you're a Basic member, you can attend as many of these as you want.  If you're an Elite member, you can receive your own Feedback Feast^TM every four months - three per year - as well as attending others'.  (Below you'll find details of the two levels of membership.)

Feedback Feasts^TM are modeled on the "hot seats" featured at some famous marketing conferences, but without the macho, ego-bruising tone these sometimes have.  Feedback is copious and constructive, aimed at helping the featured person or business (and listeners) to reach their marketing goal.  

"Years ago, listening to hours of hot seat sessions by Gary Halbert, Dan Kennedy and others is how I learned to really understand marketing," says Marketing for More mentor Marcia Yudkin.  "That's why I'm excited about creating a rich library of Feedback Feast^TM sessions.  It'll be a great educational tool."  

Each one-hour Feedback Feast^TM  proceeds in this sequence:  First we define the marketing challenge at hand;  then Marcia provides suggestions and commentary, in dialogue with the "feastee."  Then we invite listeners to ask questions or offer help;  and finally we open the line for listeners with a similar dilemma to discuss their issue.

View "before" and "after" results from a Feedback Feast^TM

Feedback Feast^TM topics have so far included:

List building	Pricing
Trade shows	Getting known locally
Business models	Targeting a niche... and more!

• Marcia's blog - commentary and observations on marketing, for members only.  Adore her weekly Marketing Minute and wish you had more?  It's an extra dose of Marcia, at least once a week, as things crop up that she wants to comment on.

• The 1997-2003 archives of Marcia's acclaimed Marketing Minute newsletter, available nowhere else.  These are arranged in categories like Publicity, Networking, Pricing, Branding, Speaking, Visuals and more, for easy reference.

• More than 150 hand-selected, members-only, usefully categorized, best-of-the-best articles on specific aspects of business development, marketing, and strategy.  Constantly added to, this archive serves as a ready-reference guide to creating a publicity plan, implementing search engine optimization, writing a Yellow Pages ad, choosing the best way to distinguish your company and much more.   

• More than 40% off Marcia's one-on-one consulting services, with the amount of the discount varying according to your membership type.  When you need a sparkling rewrite or confidential advice, instead of $350 an hour, you pay just $200 an hour (Basic) or only $150 an hour (Elite).  For some members, this savings alone justifies the member fee!  And as Marketing for More grows, Marcia may restrict her consulting to members only.  

As a Basic member, you receive everything described above for $49 a month or $490 a year (two months free).  As an Elite member, which costs $99 a month or $990 a year (two months free), you receive everything described above PLUS:

• Posting of your photo, bio, telephone number, URL and 50-word profile in the public Elite Member Gallery.  During the previous incarnation of Marketing for More, this alone skyrocketed some members' findability through Google.  Your profile also facilitates networking with other members.

• Three free Feedback Feasts^TM a year - one every four months.  Need more than three?  You can purchase additional Feedback Feasts^TM at the Elite Member price of $150 each.  

• A free copy of any Feedback Feast^TM session that takes place while you're a member, available as a downloadable MP3 file or CD sent by mail.  You can place a standing order for every feedback session so you can listen at your convenience, or just order specific ones you expect to be useful to you.  Then listen to them at the gym or in your car and experience new ideas going off like fireworks!

• Steeply discounted press release distribution - Your release appears on Google News, Yahoo! News, MSN, Topix and many more highly trafficked news sites - guaranteed, for just $99 instead of $199.  Afterwards, you also receive a report containing links to the sites featuring the release.  Elite members, use this benefit as many times as you like to move your site higher in search engines!

• A free copy of any new downloadable product released by Marcia while you are a member.  Reports now in the works include "Savvy Searching for the Internet Entrepreneur."

• 20% off Marcia's other downloadable reports and teleclass CDs.  

• Joining bonus:  A one-hour interview on CD with "Million Dollar Consultant" Alan Weiss on pricing according to the value delivered (not time spent) that participants called "eye opening" and "stupendous."   

OK, let's recap with a chart of member benefits, so that you're clear on the differences between the Basic and Elite memberships.

Please note that the fees listed above are for Charter Members.  After we reach a certain number of members, the fees will go up.  But as a Charter Member, you can keep renewing for the same fee you paid upon joining.  So don't put it off.  Sign up today! 

Questions?  Read the Frequently Asked Questions page.

Hankering for another benefit of membership you don't see listed above?  Please ask!  And if you want comprehensive advice to grow your business and you agree that the above represents a tremendous value, become a Basic or Elite Marketing for More member today.  Join now!