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Products That Help Your Business
Grow
Clicking on an order link will open a new window so that you can more easily return here when you are finished shopping. Prices for teleclass
CD packs include shipping anywhere in the world.
All products come with a money-back guarantee.
Teleclass
CD Packs on Marketing and Publicity
Order
all 27 Marketing and Publicity CDs for $497 (25% off).
Adding
Profit Centers - 6 CDs
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Profitable
Public Speaking with former speaker's bureau owner
Sandra Schrift
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Teleclasses
as a Profit Center with Publicity Hound Joan Stewart
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Creating
& Selling Special Reports with information
entrepreneur Marcia Yudkin
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Starting an
Online Mentorship Program with Marketing for More host
Marcia Yudkin
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Licensing Possibilities and Pitfalls
with attorney Jean Sifleet
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Product
Development Lessons Learned the Hard Way with product
developers Paulette Ensign, Jennifer Tribe & Marcia
Yudkin
You have an arena
of expertise. But are you making money while you sleep,
bringing in money by serving people who couldn't normally pay
your fees and serving large audiences you might not normally
reach?
This 6 CD set
explains a host of opportunities for adding extra revenue streams,
through speaking in public - being paid a hefty fee or as a powerful
lead-generating method, presenting classes by phone that turn
into tangible products, too, creating and selling what you know
in the form of reports, generating monthly fees through an
online membership program, licensing products and services to
large organizations or local clones of you, and creating
products without the steep learning curve of mistakes made and
lessons learned.
Each teleclass CD
features one or more experts who share insider tips and answer
questions from participants. You'll want to listen to
these CDs again and again for fresh inspiration and specific
how-to's each time!
Order
Adding Profit Centers (6 CDs) now for $147, including shipping.
Fearless
Selling - 4 CDs
"Ask
and ye shall receive." That's the core message in all
four of our sessions on selling skills. Discover specific methods for asking so that you get the results you seek - and more. Afraid
to make cold calls? Peter Bowerman, who started a thriving
copywriting practice with no credentials, no contacts and no
experience - demystifies the process of telephoning strangers
for work. Not sure how to move
prospective clients past their questions and doubts?
Veteran sales trainer Anne Miller offers illuminating
perspectives, examples and techniques for this. Hesitating
to request referrals from existing clients? Bob Burg,
author of Endless Referrals, provides wording that enables you
to do that comfortably for gratifying results. The
crown of this collection is a bonus CD that Marketing for More
participants called "stupendous": Alan Weiss,
author of Million Dollar Consulting and many other books,
explaining how and why to charge not by the hour or by the
project but according to the value you produce for
clients. Apply his daring but proven principles for
value-based pricing and you too could have a red Ferrari (or
other now-out-of-reach luxury) to enjoy. Order
Fearless Selling (4 CDs) now for $97, including shipping.
Savvy
Marketing Tactics - 4 CDs
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Marketing
through Case Studies with specialist Casey Hibbard
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One-Page
Newsletters
with designer/author Roger C. Parker
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Profitable Cross-Promotional Partnerships
with
author Kare Anderson
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24 Best
Ways to Promote a Professional Practice with Joan
Stewart & Marcia Yudkin
If you've been
coasting along doing little or no marketing, you know deep in
your heart that referrals, word of mouth and lucky accidents for
picking up new business don't secure the future of your
business. These four CDs provide detailed blueprints for
luring in clients through case studies and testimonials,
easy-to-produce newsletters, win-win partnerships with other
companies and non-profit organizations, and a couple dozen other
promotional strategies. Case
studies (and their briefer cousin, testimonials) tell a
dramatic and convincing "before and after" story about a
customer and provide priceless credibility and promotional value
when done well. You may already know that print and online
newsletters regularly remind present and prospective clients of
how you can help, and design guru Roger C. Parker explains how
to simplify and streamline the process of getting those
newsletters out. Kare
Anderson knows more about teaming up for common cause with
related businesses than anyone on the planet, and shares loads
of examples and tips in her interview. The final CD in
this
set describes the two dozen top ways Publicity Hound Joan
Stewart and marketing consultant Marcia Yudkin have used and
seen for attracting clients for a PR business or any other kind
of professional practice. You're certain to hear at least
four or five powerful new tactics you can easily put into place! Order
Savvy Marketing Tactics (4 CDs) now for $97, including
shipping.
Order
all 27 Marketing and Publicity CDs for $497.
View Your Shopping Cart or Check Out Now
Compelling
Copywriting - 6 CDs
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Persuading Web Visitors to Buy
with copywriter David Garfinkel
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Persuasive
Print Ads with Entrepreneur columnist Jerry
Fisher
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Do's and
Don'ts for Professional Services Web Sites with Webby
Awards judge Marcia Yudkin
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Clearing
Away Sales Obstacles for One-Product Sites with Webby
Awards judge Marcia Yudkin
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Converting
Shoppers to Buyers at Multi-Product Sites with Webby
Awards judge Marcia Yudkin
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Improving
Publisher Web Sites with Webby Awards judge Marcia
Yudkin
Minute for minute,
copywriting is one of the most valuable money-making skills in
existence, and this CD set reveals well-kept wordsmithing
and sales psychology secrets that can earn you bucketloads of
cash. First, listen to ace copywriter David Garfinkel's
discussion of techniques for winning the attention and action of
web site visitors. Then follow along as long-time
advertising columnist for Entrepreneur magazine Jerry
Fisher critiques three print ads for small businesses and
suggests improvements. Next,
profit from training in do's and don'ts for four different sorts
of web sites - for professional services practitioners or firms,
one-product sales sites, multi-product sales sites and an
in-depth look at mistakes and refinements for publishers' web
sites. Each of these four sessions with five-time Webby
Awards judge Marcia Yudkin includes both general tips and a
detailed look at how the wording and design of a particular site
gets in the way of the intended message. If
you're eager to turn words into money through copywriting, this
6 CD set is an educational bargain. Order
Compelling Copywriting (6 CDs) now for $147, including
shipping.
Peerless
Publicity - 4 CDs
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Pitching
the Newsroom with veteran TV reporter Jeff Crilley
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Make Over
Your Press Release with publicity guru Marcia Yudkin
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Get Through
to the Media Online with publicity guru Marcia Yudkin
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Publishing Articles in Magazines and Online with author Steven van
Yoder and consultant Sharron Senter
Earn
priceless credibility and attract leads by obtaining coverage in
newspapers or magazines, on radio or TV or at well-trafficked
web sites. It's easier than you'd imagine if you
understand the expectations and needs of the media outlets
you're pitching. Dallas-based,
award-winning TV reporter Jeff Crilley reveals how to capture
the attention of a busy newsroom when you call in a story and
shows how to turn a yawner of a publicity angle into something
exciting and newsworthy. Achieve mastery in writing a
winning press release with Marcia Yudkin's guidelines and
examples, and learn some little-known ways to identify key media
people through online research and contact them so that they'll
run your news. If
you market to a specialized niche, publishing articles in trade
magazines or at industry web sites gets your name and expertise
in front of key decision makers. Steven van Yoder, author
of Get Slightly Famous, explains the process of pitching
articles to print magazines while Sharron Senter describes the
steps she takes to attract clients by publishing online. Each
CD in this series includes the experts answering participants'
questions about approaching media people and publications
properly and avoiding common pitfalls and flubs. Get ready
to earn your 15+ minutes in the spotlight! Order
Peerless Publicity (4 CDs) now for $97, including shipping.
The
Inner Side of Profits - 3 CDs
Success requires
not only doing the right things, but doing them efficiently,
maintaining your mental equilibrium and keeping the way clear
for earnings to roll in. Benefit from the perspectives and
experiences of three professionals who have wrestled with the
inner side of profits - and won. If
you'd assume someone who has sold more than 14 million books in
41 languages must work 60 hour weeks, you'd be wrong. Jay
Conrad Levinson, the "Guerrilla Marketing" guru, has
worked only three days a week since the 1970's. Hear the
secrets of his powerhouse productivity. Therapist
Szifra Birke helps you gain an understanding of how to identify,
hold off and resolve problems with clients who might suck your
energy, make you upset or cause you untold trouble. Yes,
you can prevent and defuse no-win tussles with difficult clients - the never-ending complainers, no-payers, would-be seducers,
easy-to-weepers and assorted out-to-lunch folks. Self-employment
coach Andrea Conway provides insights from decades of spiritual
study on ways to attract prosperity. Discover how to get the "Law of Attraction" working in your favor for a thriving business, how to set the stage so that your income effortlessly grows and how to turn around a losing streak when it feels like the world is gunning for you to give up.
Order
The
Inner Side of Profits (3 CDs) now for $77, including shipping.
Order
all 27 Marketing and Publicity CDs for $497.
View Your Shopping Cart or Check Out Now
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