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Do
Feedback Feasts® Work? Read and Decide!
| Susan
Daffron, author of a book called Happy Hound: Develop
a Great Relationship With Your Adopted Dog or Puppy,
wanted ideas on how to pitch her book without using dire
warnings like, for example, if you don't have the book,
your dog will bite your children, bark so the neighbors
hate you, and be a horrible creature to live with.
"It's harder to push preventive tactics,"
Susan said. |
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Take
a look at the "before" version of her home page for
the book.
During the
Feedback Feast® phone session, we discussed seven
specific types of changes Susan could make to her home page to
better convey the essence of the book, connect with readers and
have a smoother presentation, while avoiding the scare tactics
she was concerned about.
Fired up by the
call, Susan immediately went to work on revising the page,
adding several missing ingredients noted on the call and
changing the headline and the flow of copy. Responses from
Marketing for More members on the discussion board helped her
further refine her revision.
Look
now at the "after" version of her home page.
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Susan Daffron
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"My
Feedback Feast® was incredibly helpful," says
Susan Daffron, "because it took a lot of abstract
concepts like bullet techniques and applied it to my
product. I'm very close to the book, so it's difficult
for me to remain objective. Often when I read about
copywriting, I can't make the mental jump from examples
to my product. With the call, I had a plan."
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"I was a
little concerned I'd find the session upsetting somehow, but it
was really a lot of fun!" Susan adds.
A listener on the
call, Jean Moroney of Thinking
Directions, said afterwards, "I wasn't sure how helpful Susan's Feedback Feast® would be to me, personally. But I took copious notes and two days later, I sat down and was amazed to find I could translate each piece of Marcia's advice into concrete, specific marketing copy to use for my own product. Now I just have to stitch it all together
into a coherent presentation."
Jean added, "This fall I concluded I have been working by myself too much and need more stimulation from other people. Marketing for More is definitely doing that for
me."
Another thing that
transpired from the
Feedback Feast®:
Several Marketing for More members became intrigued by Susan's
mention of the Idea
Weaver software, created by Susan and her husband, that
had helped her organize the Happy Hound book, and they downloaded
the trial version of the software. One member joined the
Idea Weaver affiliate program. This sort of
cross-fertilization is a common occurrence in Marketing for
More.
If you'd like the
opportunity to have this kind of intensive, constructive
feedback several times a year and to learn marketing through
case study examples, become a Marketing
for More member now!
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