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VIP
Intensive Coaching Program for Just Five Members Per Year!
Get
a World-Class Marketing and Publicity Strategist in Your Corner
Is your business
stalled at a crossroads? Or are you simply eager
to zoom ahead with as much energy and direction as
possible? In either case, I invite you to consider the
Marketing for More VIP program. It gives you closer, more
consistent access to my marketing advice than any other service or program I
offer. The result: You get to your business
destination faster, with less wasted effort and with greater
satisfaction. (Read about me, Marcia Yudkin.)
“Due
in part to your shrewd publicity advice, HipSaver has grown
from a $100K company to well over a million. Thanks
for your help!" - Edward L. Goodwin, President,
HipSaver Company, Canton, MA
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Day-long
private coaching sessions in person three times a year and
in-depth telephone one-on-ones in between them enable
us to identify precisely where you wish to go, which obstacles
you need to clear away, tactics that shorten the journey and the
support you need to stay on track.
The VIP program of
Marketing for More gets you face to face with me regularly so
that you make fast, focused progress. We talk
through where you've been, your current situation, how you
prefer to work, blocks and market opportunities. Together
we brainstorm, and I share fresh ideas and what's worked for
others. You gain
insights at both the big-picture and nitty-gritty levels, and
you always end the day having a concrete, doable plan.
Any month we don't
meet in person, we have in intensive progress session on the
phone, where you can get solutions and resources for
problems or concerns that have cropped up. Month to month,
you're accountable for to-do's you agreed to work on, and we
constantly adjust your plan as necessary.
In addition, you
receive every benefit Marketing for More Elite members receive,
particularly unlimited
prompt,
on-demand feedback and answers to your questions in the
members-only forum. This gives you an on-call marketing
whiz all year for a fraction of the cost of having one on
staff. You'll save big, because for the most part,
intelligent staff members, technicians or outsourced helpers will be able to implement
the ideas we come up with.
What might we do in
our day-long consultations?
- Analyze what's
working for your business and figure out ways to use
your key motivators and attractors even more
- Work through and
resolve branding or credibility issues, rethink
pricing, prioritize possible new products or events,
figure out restructuring for your product, service
or web site, etc.
- Brainstorm and
create focused strategies for publicity, lead
generation, sales and customer retention
- Talk about and work
toward your lifestyle goals, like taking more
vacations, getting your business ready for sale or
being able to finish working every day at 3
p.m.
- Discuss personal and
circumstantial obstacles, then create workarounds or
arrange support to get you through the blocks
- Identify
tasks/strategies you should stop doing or outsource
- Look over what you
did since we last met and tweak it
- Roll up our sleeves
on whatever else you need to accomplish to build you
a more satisfying, more lucrative business
And remember, we stay
in touch between coaching days.
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Logistics and
Fees
The VIP program,
with its three day-long face-to-face coaching sessions and
monthly telephone sessions each of the other nine months, costs $13,940 a year.
The payments run $1,995 for each of the first two months and
$995 every month after that. In addition, you cover your travel expenses and/or
mine for our in-person meetings.
Remember that
every penny you invest in your VIP membership, including the
travel costs, is tax-deductible under U.S. law as a
legitimate business expense. Besides, when you put all
my great advice into practice, you get that investment back
many times over.
| "Every time I talk
to Marcia Yudkin, I make more money. Her insights and
ideas are both practical and creative. And she's not
afraid to hold my feet to the fire to challenge my own
perceptions of my business. Whether you've been in
business one year or twenty, Marcia provides great
value and quantifiable results." - Caroline
Jordan, Owner, The Jordan Result |
Our three
in-person coaching meetings can take place just about any place
you like in North America, such as:
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At your
office, where you can easily show me things you're
selling, pull stuff from the file cabinets, have me meet
staff members and partners. There's one vital ground
rule if we meet on your premises: no interruptions.
You must agree that except during the lunch break, you don't
check email or text messages, accept phone calls or allow
anyone to barge in with a question.
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Near me,
in scenic Western Massachusetts. Our closest airport
is Bradley Airport in Hartford/Springfield. You can
stay at the historic Hotel Northampton or at one of the
hospitable country inns we have in abundance, where I'll
have arranged for a quiet meeting room where we can
brainstorm and plan in private.
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In any
major city - San Francisco, Vancouver, Chicago, Dallas,
Miami, New York, etc. We can meet halfway, in your
favorite part of the country, someplace you've never been
but always wanted to go... and if you prefer, in a different
location for each of our three annual meetings. You decide.
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At a
resort. Need pampering? We can meet at a
spa. Want to batch our meeting with a vacation?
Then let's get together in ski country, at an off-the-grid
fishing lodge or on a tropical beach. (Just not a
cruise ship, please!) Bring your family or significant
other, as long as you and I can have our day-long coaching
session without interruptions.
Of course,
coaching places and dates would be arranged by mutual
agreement. And if you have another idea than those above,
just ask.
| "Marcia,
you've given me the confidence to take on projects I
would not dare to without your backing. I feel my
business is at least two years ahead of what I could
have done on my own." - Claudia Gere,
President, Claudia Gere & Co. LLC
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Your Questions
and My Answers
Who can sign
up? The program works best for those who are
experienced in business and who want to shift direction, launch
a new initiative, expand or simply turbo-charge their
results. The same holds for those in a professional
practice. You needn't be the business owner. As long as
you have the power to implement publicity and marketing
measures, the Marketing for More VIP program can work for
you. If you're embarking on or in the early days of your
first business venture, please consider the Marketing
for More Basic membership instead.
What's the
refund policy? Any time through the end of your first
month of membership, simply tell me you changed your mind about
the program, and I'll return your first month's membership fee
in full. After that, whatever you've already paid is
non-refundable, but you still always retain the option to quit
the program, in which case you'd owe nothing further.
Can the program
be put on hold and then reactivated later? No, because
it's not possible to let someone else in to take your place for
a couple of months or for an indefinite period of time until you
decide to complete the year. Just as when you belong to a
gym, your Marketing for More VIP membership gives you
privileges, services and access whether you use them fully or
not. I expect you'll find that early in the year you'll
already feel you've gotten more than your money's worth!
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"Marcia
Yudkin's advice helped us immediately create more
than $28,000 in new products, with virtually no new
work! She really is a genius at helping people
find their best marketing path, building the proper
tools, and making success happen!" - Hakim Chishti,
Chairman & CEO, IMC Digital Universe, LLC |
Can a
membership be shared? If you have a partner in your
business, you can sign up jointly, attend the coaching sessions
together and both participate in Marketing for More in reference
to the same business. It's easier if one person serves as
the point of contact for scheduling and logistics. If
you're asking about two or more people in separate businesses,
then no - each would need his or her own membership.
Please say
again what's included? The $13,940 annual fee gives you the following,
including all the benefits and
privileges of Marketing for More Elite
membership:
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Three all-day
consulting sessions during the year at the locations you
choose (worth $3,995 each now and priceless later when the VIP program
fills and I'll
probably stop doing Makeover Days for anyone else)
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A one-hour
telephone coaching session each calendar month we do not
have an in-person meeting scheduled (at my usual rate of
$350/hour, that's a value of $3,150 for nine sessions)
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Unlimited
answers and support all year on the Marketing for More
members-only discussion board (this and all the rest of the
items in the list are benefits of Elite membership, worth
$990 a year)
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Up to three
topical Feedback Feasts a year that provide creative ideas
and resources for your business
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Listening in
on and receiving CDs or MP3 recordings of as many other
Feedback Feasts during your membership as you like
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Access to
members-only articles, Marcia's blog and a free copy of any
new downloadable product Marcia releases during the year
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20% off
previously released downloadable reports and CDs
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Online press
release distribution at just $99 each time
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A traffic
boost from your photo and business profile included in the
Marketing for More Member Gallery
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Copywriting
from Marcia, if you need it, at the discounted rate of $150
an hour
The program fee
does not include travel expenses (flights, taxis, car mileage,
tolls, parking, meals). You'll cover both your travel
expenses and mine for our three in-person consultations.
I'm not fussy and do not need to fly first class or stay at a
five-star hotel. Note also that everything you and I talk
about during coaching sessions is completely confidential.
Want a
significant discount? Then pay $1,995 for the first month
and just $9,995 at the start of the second month, for a total of
$11,990 for the year-long program - a savings of $1,950.
| "Marcia, with
your recommendations, my web site quickly became
profitable and grew into a $100,000+ per year business. To
top it off, I decided to sell the site and had a buyer
in one day. I seriously owe you a heartfelt thank
you." - Keith Baxter, Spring, TX |
How long in
advance should coaching meetings be scheduled? At
least a month in advance usually works best from the point of
view of both scheduling and travel arrangements. Please
expect to keep the dates we've set except for weather
emergencies or a family illness.
Any cool
bonuses? Just that if you're keen to continue for a
second year, you'll pay the same fee as this year, even though
I'll undoubtedly have raised the price by then for new VIP
members.
Now how to
join...? If you and I have previously worked together,
then you can go ahead and reserve one of the five spots available
in this program by paying the first month's installment of
$1,995. If we don't yet know each other, email
me so we can set up a time to talk to make sure it's a
good fit.
Join
the Marketing for More VIP program.
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